Follow-Up That Works: 5 Messages That Keep Leads War@m

Let's face it: getting a lead is a win, but what happens next is what really separates the pros from the rest. The average lead needs multiple touchpoints before they’re ready to buy, and the right follow-up can be the difference between a new client and a lost opportunity.

Sending the same old "just checking in" email is a surefire way to get ignored. Instead, we need to provide value with every single message. Here are five types of follow-up messages that will help you cut through the noise, build trust, and keep your leads warm.

1. The Value-Packed Recap

This is your go-to message after a great discovery call or initial meeting. Instead of just thanking them for their time, show them you were listening. Summarize their key pain points and connect them directly to how your solution can help.

• Why it works: It proves you heard them, reinforces the value you discussed, and serves as a powerful reference point for them to share with their team.

• Example:

  "Hi [Lead Name],

  Great talking with you today. I took some notes and wanted to quickly recap our conversation. We talked about your challenge with [Pain Point 1] and the need for a solution to [Pain Point 2].

  I believe ShareRight could directly address this by [Specific Benefit 1] and [Specific Benefit 2].

  Let me know if that sounds right. I've attached a decision guide with more details.

  Best,

  [Your Name]"

2. The Educational Gem

This follow-up isn’t about you at all—it's about them. Send them a piece of content that is relevant to their situation. Think blogs, testimonies, or even a short video.

• Why it works: You become a helpful resource, not just a salesperson. This builds trust and shows you genuinely care about their success.

• Example:

  "Hi [Lead Name],

  I was reading this blog on [Topic they're interested in] and immediately thought of our conversation.

  The section on [Specific part of the article] seems particularly relevant to what you’re looking for. I hope you find it useful.

  All the best,

  [Your Name]"

3. The Personal Connection

Use this message to deepen the relationship and show you see them as a person, not just a lead.

• Why it works: It's an authentic way to connect and shows you’re paying attention. It’s hard to ignore a genuine compliment or well-wishing message.

• Example:

  "Hi [Lead Name],

  I saw a video or article about [Specific part of the article] and I immediately thought of you. Let me know how things are progressing or if you need help with anything.

  Best,

  [Your Name]"

   

4. The Quick Question

This is a low-pressure, high-impact message that is perfect for leads who have gone quiet. Instead of asking for a meeting, ask a simple, open-ended question that requires a short response.

• Why it works: It lowers the barrier to replying. It doesn't ask for a big commitment, just a quick thought.

• Example:

  "Hi [Lead Name],

  Hope you've been well.

  Quick question: as you're evaluating options for [Their challenge], what's the single most important factor you're considering?

  Thanks,

  [Your Name]"

5. The "Break-Up" Email

Yes, sometimes you need to let go. This message is designed to get a definitive "yes" or "no" from a lead who has gone completely silent. It's a last resort, but it often gets a response because it's so unexpected and direct.

• Why it works: It creates a sense of urgency and puts the ball squarely in their court. They will either re-engage or you can move on and focus your energy elsewhere.

• Example:

  "Hi [Lead Name],

  I've reached out a few times about [Solution] and haven't heard back, which is completely understandable. It's safe to assume this isn't a priority for you right now, and that's okay.

  I'll take this as a sign to close your file for now. If anything changes in the future, please don’t hesitate to get in touch.

  Wishing you all the best,

  [Your Name]"

These five messages are more than just follow-ups; they're a strategy for building relationships and demonstrating value. By mixing and matching these approaches, you can stay top-of-mind and turn those lukewarm leads into your next big win.